Marketing

How to find the right coach for you.

Let’s start with the sad truth. Everyone and their uncle is a self styled coach nowadays. The bar for entry is abysmally low, with the bar for actual success so high that for most, this makes coaching with a master coach financially impossible.  With a recent article in the Huffington Post making the rounds on social media, a debate on whether coaching is required for success is also finding its way into coffee conversations. There are two parts to this. One , whether coaching is necessary at all in this information age. Two, if it is, how to find the right coach for you. How do you tell the good ones from the dodgy chancers?

Is a coach really required? Can’t I just you tube this stuff or pick my friends brains?

Well yes and no. A few salient points here:

  • You can youtube information and or watch free webinars. Most ‘Free’ information, including my own promotional material, leaves out the real meat of transformational information. This is primarily to protect the intellectual property of the coach. We want you to smell the fresh baked bread and want some, not eat the loaf gratis. So browsing the net for info is great, and should at the very least set you up to start your self development journey.
  • Using free ebooks, audios and other giveaways, will also allow you to test your readiness to begin coaching, just keep in mind that one aha moment is not usually enough to sustain you.
  • Coaches had to prepare all of this info, so yes, they are still required. The field of neuroscience is discovering new information about how to better use our minds every day. Good coaches stay abreast of the latest technology then feed you just enough info to convince you to get coached.
  • Many of the coaches who have fantastic marketing, from lead magnet material to opt in pages and customer service departments have developed group programmes which are like the primary school of coaching offerings. They’re designed to give you taster information, notch you up a level and prime you for the upsell.
  • Don’t ask your coaching friends coaching questions and expect free help. No coach is a coach for the love of humanity alone. Like any other person, they have to financially sustain a living wage out of what they love doing, and hour for training hour, these fees can be steep. Rest assured, having paid handsomely for coaching myself, it is money well spent with the right coach. Also a point on mooching, it’s not in the habits of the successful.
  • How committed are you with those you tube videos anyway? Do you show up for every one? Free content only engages when the the viewer is really in a place of difficulty and psychological discomfort. Commitment is just better when you have to get your money’s worth.

How do you find the right coach for you?

  • To repeat a point above, shop around. Ask for referrals from others who you suspect have been coached. You know who they are from the results they have and you don’t. Not everyone will admit it though.
  • Research your coach. Check for publications, audios and video. If they offer a taster session, book one and show up.
  • During a taster session expect at least one or two aha moments. You should have a feeling of confidence that this person is able to help you to get results. A guarantee of some sort is also a favourable indicator.
  • Talk about your budget. Good coaches don’t come cheaply, nor do they coach pro bono, so don’t expect free coaching. Discuss how you could afford to get coached if you feel that this process will help you with your situation, challenge or next phase of growth. Many coaches are open to negotiation of terms for the right client.
  • Talk to your prospective coach about your expectations of coaching. Like any contract, you both have rights and responsibilities.
  • Avoid coaches who have little or no profile, unless referred by someone who is already achieving goals.
  • Avoid high profile coaches who farms you off to a junior who is also still being coached.
  • Don’t buy into the snake oil and hype of marketing and assume that this rahrah and instagram is coaching. Coaching is an intimate and transformative process with a coach who will push you hard to find all your blocks and go past them, in a way best suited to your own context.

So the answer is yes, you have all you need to succeed, and no you don’t necessarily have mental access to all that you need to evict to succeed. Coaches are necessary, but use your discretion. Look for those who walk the talk. Be prepared to pay well for good coaching as free or cheap coaching is rarely enough for lasting change and the wrong type can even set you back.

Success is well within the reach of everyone, but it is not for everyone. Those who want it badly enough, do what is required. Those who don’t… well, have a look at their results. There is room and context for us all.

I hope that this frank look at the coaching industry has helped.

 

Find your Fire. Get Lit.

 

IMG_20160821_073611Fire. It has many temperatures, colours, and manifestations all under the same name, FIRE. Likewise motivation comes in many forms;You have free content which inevitably leaves out the real learning and serves to ignite the spark of self development. Then there is the delivery of said content, just like the picture of fire does not warm cold hands, looking at motivational quotes all day is sadly not going to help your cause.

Putting on a sharp suit and instagramming with fifteen hashtags, is not going to help your cause. Attending a hundred mixers and network events, is not going to help your cause.

What will further your chance of success further than anything else is passionate self belief. This is not a pretty spark or instagrammable image. This is made up of years of dedicated self development and the absolute commitment to your huge crazy goal. this is the log that burns long and slow, sustaining the fire. Catch a wake up and catch it fast. The world is in need to rapidly evolving business specialists, who are able to innovate and IMPLEMENT sustainable solutions to impending global crises. Could this be you? If you are still playing small expecting a self help book and free online marketing content to sustain you, catch a wake up.

We get to where we are, by routinely practising the disciplines of excellence. This is a real way of being. A way of walking the talk and living the language of success. While the idea of success varies from person to person, the work and steps to get there remain largely consistent with the same qualities of dedication and effort applied.  This fire has to burn inside you and be fed with the right everything to keep going.

Motivational is rapidly becoming a cheap word in the industry, where the thrills are fast and easy. If you want lasting success, with long term legacy building and an effective strategy tailored to you, then the fire under your rear end that a one hour talk sparked will not do. Real commitment creates champions.

Choose your fire.

How to Set Goals that actually Materialise : Recording available

Podcast- How to set Goals that Materialise

By popular demand- A LIVE REBROADCAST tonight February 9th 7:30PM (GMT+2)  – Register here https://attendee.gotowebinar.com/register/1597299397046792449

 

 

Achieving your goals starts with setting the right ones.
No, sorry- I don’t have a formula for you here. I’m being cheeky and inviting you to join in on an online webinar on this exact topic.

I’ve spent the week doing mini masterclasses with groups of entrepreneurs on how to set those resonating goals that create the impetus and momentum in your life to make materialising your goals much more achievable.

Spend an hour with me online on Monday the 8th of February at 7:30 pm (GMT+2) and let’s get you clear on what your goals are. If you have already decided- join me anyway, so that we can establish how clear you are on the plan to make your goals happen.

The Perfect Gift

All I want for Christmas is YOU!

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In 2016, my wish for you is this:

  • I wish for you to have a lifestyle that makes you happy- in whatever form this might take.
  • I wish for you to have more faith in your powerful potential and the real impact that you can make on the world.
  • I wish for you to have good health and the stamina and grace to accomplish that which makes you happy.
  • I wish for you to feel supported, valued and cared for.
  • I wish for you to have a greater control over your mind to be the powerful creator that you are.
  • I wish for you to understand that it is up to you to be the agent of change in your life, and be happy to take back your power.
  • I wish for you to be in a state of flow for 2016, that you understand how to easily navigate life’s little hiccups.
  • I wish for passion, adventure, joy and good health to be in abundant supply to you and all you hold dear.

Be Blessed Dear Reader,  you have an unlimited fountain of power within you. may you always have the crinkly eye smile that gives you goosebumps because you realise how much you have to be thankful for.

About Fiona

A lifestyle success coach in Cape Town, Fiona will be spending this festive season with her busiest clients who finally have a day to themselves – developing their action plans, goals and teaching them all the key skills they need to be fabulous in 2016. Limited spots are still available for VIP Success Acceleration Days in early January.